Louis Vuitton is changing their iconic brown packaging from “chocolate brown” to “velveeta”.
“We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle,” said chairman and CEO Michael Burke. In most cases, brand colors play off of black and white. We wanted to be different, he further added.
New packaging of Louis Vuitton will also feature cobalt blue ribbons and bag handles and a sturdier construction.